Privacy Policy

Minho & Ralph operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Minho & Ralph is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.

• Financial information, including credit card and debit card details, financial account numbers, payment card information, transaction details, payment method, payment confirmation and other payment details.

• Account information, including your username, password, security questions, preferences and settings.

• Transaction information, including the products you view, place in your shopping cart, add to your wishlist, purchase, return, exchange or cancel, as well as information about your previous transactions.

• Communications with us, including information you provide when contacting our customer support team or otherwise communicating with us.

• Device information, including information about your device, browser, network connection, IP address and other unique identifiers.

• Usage information, including information about how and when you interact with, access or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information.

• Automatically through the Services, including information collected from your device when you use our products, services or websites, and through cookies and similar technologies.

• From our service providers, including when we engage them to provide technology, payment processing, fulfillment, analytics or other services on our behalf.

• From our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Customizing and Improving the Services

We use your personal information to provide the Services and perform our contractual obligations to you.

This includes using your information to:

• Process payments;

• Fulfill and deliver orders;

• Remember your preferences and products you may be interested in;

• Send notifications related to your account or orders;

• Process purchases, returns, exchanges and other transactions;

• Create, maintain and manage your account;

• Arrange shipping and delivery;

• Facilitate returns and exchanges;

• Allow you to submit reviews;

• Recommend products related to your purchases or interests;

• Customize and improve your shopping experience.

Marketing and Advertising

We may use your personal information for marketing, advertising and promotional purposes.

This may include sending promotional communications through email, text message or postal mail, and displaying online advertisements for products or services on our website or other websites.

Advertisements may be based on products you have previously purchased, viewed or added to your shopping cart, as well as your other interactions with the Services.

Security and Fraud Prevention

We use personal information to:

• Authenticate and protect your account;

• Provide a secure shopping and payment experience;

• Detect, investigate and take action regarding potentially fraudulent, illegal, unsafe or malicious activities;

• Protect public safety;

• Protect and secure our Services, customers and business.

If you register an account through the Services, you are responsible for keeping your login credentials secure.

We strongly recommend that you do not share your username, password or other account access information with anyone.

Communicating With You

We use your personal information to provide customer support, respond to questions and requests, deliver effective services and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws and respond to valid legal proceedings or requests.

This may include requests from law enforcement authorities or government agencies, participation in civil discovery, investigations, potential or actual litigation and other legal proceedings.

We may also use personal information to enforce our terms and policies or investigate potential violations.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy.

These circumstances may include:

• Sharing information with Shopify, service providers, vendors and other third parties that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, delivery and shipping.

• Sharing information with business and marketing partners that provide marketing or advertising services.

• Disclosing information when you direct us, request us or otherwise consent to the disclosure, such as when information is required to ship your order or when you use third-party social media widgets or login integrations.

• Sharing information with our affiliates or other companies within our corporate group.

• Disclosing information in connection with a business transaction, including a merger, acquisition, restructuring, sale of assets, financing or bankruptcy.

• Disclosing information to comply with legal obligations, including subpoenas, search warrants, court orders and similar legal requests.

• Disclosing information to enforce our Terms of Service and other policies or to protect the Services, our rights, our customers or other individuals.

We use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites.

Our business and marketing partners may use your information in accordance with their own privacy policies.

Depending on where you live, you may have the right to request that we do not sell or share your information or use it for targeted advertising.

Relationship With Shopify

The Services are hosted and powered by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other third parties that may be located in countries other than the country where you live.

To protect, grow and improve our business, we may use certain Shopify features that combine information obtained from your interactions with Minho & Ralph, other Shopify merchants and Shopify itself.

To provide these features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise your privacy rights in connection with information processed for these purposes.

To learn more about how Shopify uses your personal information and the rights that may be available to you, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites, applications or other online platforms operated by third parties.

When you access a website that is not affiliated with or controlled by Minho & Ralph, you should review its privacy policy, security practices and terms and conditions.

We do not control and are not responsible for the privacy, security, accuracy, completeness or reliability of third-party websites or platforms.

Information you share in public or semi-public spaces, including third-party social media platforms, may be visible to other users of the Services or users of those platforms.

The inclusion of a third-party link on our website does not necessarily mean that Minho & Ralph endorses the platform, its content, owners or operators.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or legal guardian of a child who has provided personal information to us, you may contact us using the information provided below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or completely impenetrable. Therefore, we cannot guarantee absolute or perfect security.

Information sent to us may also not be completely secure while it is being transmitted.

We recommend that you do not use unsecured communication channels to send sensitive or confidential information.

The length of time we retain personal information depends on several factors, including whether we need the information to:

• Maintain your account;

• Provide the Services;

• Fulfill transactions;

• Comply with legal obligations;

• Resolve disputes;

• Prevent fraud;

• Enforce contracts, policies and legal rights.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights described below.

These rights are not absolute and may only apply in certain circumstances. In some cases, we may decline a request where permitted by applicable law.

Right to Access or Know

You may have the right to request access to the personal information we maintain about you and information about how it is processed.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate or incomplete personal information.

Right to Data Portability

You may have the right to receive a copy of the personal information we maintain about you and request that it be transferred to another organization, subject to applicable limitations and exceptions.

Right to Opt Out of Sale, Sharing or Targeted Advertising

Depending on where you live, you may have the right to opt out of the sale or sharing of your personal information or the processing of your information for targeted advertising purposes.

If you access our website with the Global Privacy Control preference signal enabled, we may automatically treat the signal as a request to opt out for the browser and device being used, where required by applicable law.

If Shopify is able to associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.

Other than Global Privacy Control signals, we may not recognize other “Do Not Track” signals transmitted by your browser or device.

Managing Communication Preferences

We may send you promotional emails.

You can stop receiving promotional emails at any time by using the unsubscribe option included in our marketing communications.

Even after opting out of promotional communications, we may continue sending non-promotional messages, including messages related to your account, purchases, payments, deliveries, returns or other transactions.

Rights for UK and European Economic Area Residents

If you live in the United Kingdom or European Economic Area, subject to the exceptions and limitations established by applicable law, you may have the following additional rights:

Objection to Processing and Restriction of Processing

You may have the right to object to or request that we stop or restrict the processing of your personal information for certain purposes.

Withdrawal of Consent

Where we rely on your consent to process personal information, you have the right to withdraw that consent.

Withdrawing your consent will not affect the lawfulness of any processing performed before the withdrawal.

You may exercise your rights through the options made available through the Services or by contacting us using the contact information provided below.

To learn more about Shopify’s use of personal information and the rights available in relation to information processed by Shopify, you may review Shopify’s privacy resources.

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing a request, as permitted or required by applicable law.

You may also designate an authorized representative to submit a request on your behalf. Before accepting a request from an authorized representative, we may require proof that you authorized the representative to act for you and may ask you to verify your identity directly with us.

We will respond to valid requests within the timeframe required by applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the contact information provided below.

Depending on where you live, you may have the right to appeal our decision regarding a privacy request or submit a complaint to your local data protection authority.

Residents of the European Economic Area may contact the appropriate data protection supervisory authority in their country.

International Transfers

We may transfer, store and process your personal information outside the country where you live.

When personal information is transferred outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, where required.

These mechanisms may include the European Commission’s Standard Contractual Clauses, equivalent contractual provisions issued by the relevant UK authority or transfers to countries officially recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, Services or for operational, legal or regulatory reasons.

When changes are made, we may publish the revised Privacy Policy on this website, update the “Last updated” date and provide any notice required by applicable law.

Contact Us

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any privacy rights available to you, please contact us at:

Email: support@minhoralph.com